CJ Coolidge
CJ Coolidge
Leveraging Human Capital

CJ is a speaker, author and a productivity consultant, a pioneer in the growing field of leveraging human assets.


CJ is an author, entrepreneur, business owner, manager, sales associate, counselor, teacher and consultant. With over 30 years of experience, CJ has either been building a business or coaching others to do the same. Manufacturing, service, sales, and more, CJ’s experience covers the gamut of business challenges.

Since 1988, CJ has worked with a focus on employment and employee productivity for Insperity, America’s premier Professional Employer Organization.

CJ has created enormous growth for his clients and for Insperity. For several years, Insperity recognized its most profitable sales professional with the CJ Coolidge Award, named in recognition of CJ’s long history of consistently building the most profitable business relationships within the organization.

Since 2001, CJ has specialized in exploring the relationship between a company’s people and its profitability, discovering huge untapped potential in most enterprises. His unique insight into how these forces work together will help companies succeed in the hyper-dynamic, hyper-competitive marketplace, enabling them to achieve sustainable value by leveraging the hidden asset within every organization.

As a pioneer in the field of creating profit through human assets, CJ is the author of the recently published Squaredime Letters.  In this book, CJ, a sought-after business keynote speaker, writes about the struggle between two conflicting business models: the mechanical and the organic.

To learn more about the organic business model and how it unleashes potential for higher productivity and increased revenues, visit CJCoolidge.com.

All insights by  CJ Coolidge
Creative Business Solutions Help Business Owners Achieve Higher Levels of Success Content type: Insights

Creative business solutions don't come in a box.

Why You Should Value a Human Capital Strategy Content type: Insights
A business is not a machine—it is more like a life. A business is a complex web of human conversations and social relationships.
Human Capital: It Will Make or Break You Content type: Insights

Develop a human capital strategy as a top priority. You read about it in the current business magazines.

Business Lessons from Sports Content type: Insights

Sports teams and companies that best manage player or employee performance win. They have the right people, in the right jobs, executing the right way.

Can HR Lead Business? Content type: Insights

There exists---what I would call---little HR (hr) and big HR (HR).